Law firm media relations & communications

March 24, 2010

The health care law: A PR bonanza for lawyers?

Filed under: Media coverage — John Tuerck @ 9:35 am

Setting aside the merits of the new health care regime, there’s no debating the opportunity to obtain terrific visibility for many lawyers and law firms. It’s not just attorneys advising health care providers and hospitals who have an unprecedented occasion to showcase their expertise. Also benefiting are attorneys who practice in other areas affected by the bill — e.g., employee benefits, labor, ERISA, and insurance, among many others. Take just one example: As the Heritage Foundation explains, under one new rule in the House reconciliation bill, “companies with 50 or more workers that do not offer a ‘qualified’ health plan or pay 60 percent of health insurance premiums would face an annual tax penalty of $2,000 per full-time worker.” Given the broad reach of the new rule, there is a vast audience — companies and employees alike — with an immediate interest in exactly how the new rule works, and how it affects them. That’s just one opportunity, and with 153 pages in the House reconciliation bill, there are dozens of others for lawyers and law firms looking for a bit of visibility.

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1 Comment »

  1. […] has started a blog called “Law Firm Public Relations and Communications.” And in a post published today, he puts an intriguing spin on the just-passed health care […]

    Pingback by Publisher’s Notebook » Health care law as lawyer PR opp — March 24, 2010 @ 2:20 pm | Reply


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